AFRICA MEDIA DEVELOPMENT FOUNDATION (AMDF) is a media development organisation, led by individuals with diverse experiences, competencies and abilities spanning across journalism, media, development communication, gender, research, advocacy, conflict and peace building, cultural studies, project management etc. This diversity is in line with the core values of the organization and impart on the organisational frontiers of decision making, technical support, viability, visibility, sustainability and overall performance of the organisation.
Its motto is Promoting Excellence & Professionalism in Media. AMDF was born out of the desire to develop the media and journalists, as well as provide needed insights to academic and development communication initiatives in Africa.
Mission: To provide professional support to media, journalists, and development communication initiatives in Africa.
Training: AMDF runs capacity building programmes aimed at developing/strengthening capacities and skills of journalists, thereby building a strong media workforce on the continent.
Research: AMDF promotes and disseminates research and analysis on the impact of media on development policies. We also encourage the evaluation of media development work as a way to identify and advance best practices, methods and technologies.
Innovation:AMDF believes in experimenting, discovering and introducing new ways of doing things. We also believe in the new technologies, which is changing the way media works.
Advocacy: AMDF advocates for increased understanding, recognition and importance of media development among partners, government and Civil Society Organisations.
Information Sharing: AMDF elevates the effectiveness and status of media development by sharing best practices, highlighting impact and providing fora for discussion and debate of important issues in the media field.
Coordination: AMDF improves the media development field by encouraging collaboration, thereby avoiding duplication, setting strategic priorities and highlighting important media development programs and technologies.
AMDF's in-house and visiting professionals have worked in various capacities of the media and communication sphere. Their exposure, ability to deliver, and conventional experiences have resulted into an effective and reliable resource for us and our partners. No wonder the AMDF choice by many organisations and individuals alike.
Our experts are always driven by a high team spirit wherever they represent AMDF. This makes possible for the team of experts to make a collective and well-orchestrated effort in developing appropriate plans, designs and implementation modalities for programmes and projects.
Advisory Services: We provide advisory services and guidance to government and civil society organisations in policy and programme formulation relating to media and communication, as well as activities on relevant issues.
Production: We are into production of audio visual and print materials like documentaries, newsletters and reports. This is in addition to our expertise in Media Monitoring & Research on several development issues. AMDF is working towards establishing its own Audio/Visual Studios for production of materials. The studio will also be open to partners.